There’s something about growing up in Greenwich that stays with you — the balance of tradition and ambition, the quiet beauty paired with an unspoken drive to create something that lasts. For Audrey, the voice behind XOXO, Poship Girl, that sensibility shaped everything. What began as a quarantine pastime — a 13-year-old watching Gossip Girl reruns and cataloging the outfits that told their own stories — has evolved into a cultural platform reaching millions. She’s taken her Greenwich upbringing and New York edge to build a space where fashion isn’t fleeting but archival, emotional, and deeply narrative. In this conversation, Audrey opens up about how her early influences, creative evolution, and enduring love for storytelling continue to define her growing empire.
What inspired you to start your Instagram account?
I started my Instagram account when I was 13 years old, in eighth grade, during the COVID-19
quarantine. While attending school virtually, I was completely immersed in pop culture, fashion, and
television. It began with Gossip Girl and the way clothing functioned as character development, social
signaling, and narrative shorthand. I built the account as a place to collect, archive, and sell the looks that
stayed with me emotionally. What started as screenshots and commentary during quarantine evolved into
something much more intentional: a platform that treats fashion as cultural memory rather than trend.
Being a Greenwich Girl at heart and growing up here, how did that influence what you wanted to
create?
I’ve lived in Greenwich for over eight years, and growing up here gave me an early education in taste.
Great fashion, great food, interesting people, and a deep sense of tradition shaped how I see the world.
Being so close to New York City from a young age made it feel accessible rather than abstract. I could go
into Manhattan, visit filming locations, and walk the same streets as the characters I loved, which made
fashion feel lived-in and real. Even now, while my work is very New York–facing, Greenwich remains
my anchor. It taught me to value legacy, restraint, and storytelling over spectacle.
What were you doing at the time you started the account?
When I started the account, I was a middle school student navigating quarantine. There was no strategy
and no plan, really. I was simply documenting what fascinated me. I spent hours watching television,
researching outfits, and writing captions that tried to explain why certain looks mattered. Most of the
early posts were made late at night, laptop open, episodes paused, researching looks while the rest of the
house was asleep. It was instinctual and obsessive in the best way. The account became a creative outlet
and, without me realizing it yet, a training ground for my voice.
What have you done professionally or personally between when you started and now?
Since then, the platform has grown alongside me. What began with Gossip Girl expanded into sourcing
and selling clothing from other iconic 2000s shows and films, including Friends, Sex and the City, One
Tree Hill, The Vampire Diaries, American Horror Story, Gilmore Girls, and Mean Girls, among others.
Over time, the site grew from a 13-year-old’s passion project into a widely recognized platform, reaching
30 million+ viewers monthly and becoming a point of reference for celebrity fashion.
Professionally, I’ve worked in PR, social media, and fashion for brands such as Retrofête,
LoveShackFancy, and Larroudé, and I’ve worked as a junior publicist at a publicity firm. I’ve assisted
with and attended NYFW shows, including my favorite, Sergio Hudson. I hosted my own brand event in
September 2025, “Kiss on the Lips”, celebrating Gossip Girl’s 18th anniversary, and co-hosted a 300+
person Victoria’s Secret viewing party at Mr. Purple Rooftop.
I’ve been featured in People Magazine, Us Weekly, Page Six, The Daily Mail, Cosmopolitan, and
Glamour, among other publications. Along the way, I’ve built lasting relationships with editors, PR
professionals, stylists, actors, and industry critics.
What are you focused on now?
Right now, I’m focused on expansion with clarity. I’m growing XOXO, Poship Girl by widening the
range of shows and films represented and continuing to treat fashion as storytelling rather than resale
alone. I’m interested in archival fashion because it resists the speed of the algorithm. These pieces come
from moments before image-making was optimized for the algorithm, which gives them emotional weight
that feels increasingly rare.
Writing has also recently become central to my work. I’m actively publishing on Substack, where I can
explore fashion, ambition, and cultural critique more deeply, and I’m writing freelance for a magazine
that has yet to be announced.
I’m also running my own publicity and social media firm, Pitch and Tell, managing PR, social media, and
digital strategy for clients. At the same time, I’m continuing my studies in marketing in New York City,
which grounds everything I do in strategy as well as creativity.
What’s your vision or plan for where this goes in the future?
My vision is to continue growing this into a multifaceted cultural brand. I want it to live across editorial
writing, archival fashion, events, and PR/brand consultancy. One of my most personal projects is my
ongoing writing series about the “Disgraced Socialite,” which draws heavily from early Cecily von
Ziegesar–era sensibilities. It’s satirical, observational, and deeply personal, shaped by my upbringing, the
places I go with friends, the things I admire, and the things I quietly reject.
Long-term, I want everything I build to feel intentional, referential, and lasting. I’m not interested in
virality without substance or tackling every show. I’m selective by design, and the work only expands
when it still feels emotionally specific. The goal is longevity, authorship, and creating something that
reflects a very specific point of view shaped by both Greenwich Audrey and New York Audrey, past and present.
