THE BRAND
The Greenwich Girl, as a brand, was created in 2016, shortly after I published a spontaneous, three day blog with a girlfriend during a hurricane that never showed up. My innate love of writing has always been something that I kept private, and was more of a hobby than anything, nonetheless something I viewed as a potential career path. To make a long story short, a few days after we got stood up by the hurricane, I got a phone call from the local paper. I was told that we had 10,000 hits on the blog in the first 24 hours; to really explain how NOT savvy with the world of writing or blogging I was let me just say that I had to be told was a ‘hit’ (a view) actually even meant! Four days later I received SIX free lance writing job offers. I took this as a sign that maybe I should in fact consider writing as a career path after all. So, I left my miserable, very stable and high paying job in finance and took a chance on doing what I love. The fear of never chasing what mattered most, my dream of writing everyday, was something I feared more than having to figure out how to scramble for a paycheck. In the following few months I wrote a series of books, the first of which is titled Greenwich Girl. I couldn’t get any of them published due to the fact that my “not having a digital presence worked against me” thus I started a blog called Greenwich Girl. I have since evolved the brand into an online magazine, soon to be hardcopy, a local resource, and a lifestyle brand. While our focus is and always will be heavily on local we have expanded into other geographical areas; showcasing our preferences and picks of where to go, what to eat and who to meet from a GG’s POV in other areas too!
A few years later, here we are. As I continue to grow as an individual, as a creative and as a writer, the GG brand continues to evolve with me, by my side and in perfect sync with my interests, priorities, and with our upcoming, soon-to-be-shared additional brands, announcements and new business developments and partnerships that will be introduced in the near future. Among those introductions will be some major announcements are coming very soon; and with those will come some very big and exciting changes.
PS – for those who haven’t check out our first INTERACTIVE digital magazine, be sure to read it asap! We just published the OCT2020 issue! You can read it here!
THE GIRL BEHIND GREENWICH GIRL
Laura McKittrick, Editor and Founder of Greenwich Girl, shares her discoveries and explorations through curated sharing for those who share a similar affinity for and draw inspiration from aesthetics. Whether you are on a trip you have waited a lifetime for or in a fleeting moment when you least expect it, it just takes a fraction of a moment for something beautiful to change your life. It is so important that we listen and pay close attention to what our hearts are drawn to; for each and every thing that speaks to us is really speaking to the essence of who we are. Through carefully curated collections, collaborations, and various ideas and showcasing on all topics within the realm of lifestyle, Laura explores infinite, unique thoughts, inspiration and beauty surrounding the world of optics, from a GG’s POV as she continues to share her love of noteworthy finds with likeminded individuals.
Email Laura directly at editor@thegreenwichgirl.com
