Laura McKittrick, a born and raised Greenwich Girl, serves it up and dishes it out on all things lifestyle in Greenwich, CT. The GG brand is the go-to Greenwich lifestyle magazine (a select few of the most popular issues of the magazine can be found in digital format under the main menu on top of the homepage under the category ‘The GG Magazine’), a website that is updated daily, a weekly email recap and social media icon. With a founder and editor-in-chief who quickly became an influential public figure whom many seek collaborations with regularly, Laura has worked with worldwide recognized brands such as Valentino, Uber, Saks Fifth Avenue and many more. The multi-faceted brand of GG has a unique advantage of having a hands on founder who happens to also be the editor and who is involved in the daily operations. Laura, the GG herself, offers much more than just her writing with the founding of GG as a company. Incorporating her creativity into her obsessive passion to help every business succeed in meeting their target consumer, there is a huge element of marketing and advertising incorporated strategically throughout the brand. With a love of sharing all that she discovers in and out of Greenwich, Laura shines continuous light on her fun, hysterical and colorful day-to-day routine. Whether she is videoing, droning, taking photographs or writing, Laura constantly documents what’s sparking her interest, what isn’t and everything in between. With a genuine, infectious enthusiasm bursting from her every word, GG is the ultimate authentic real life connector for individual brands to successfully meet and embrace their target consumer. Successfully achieving the art of being able to understand the needs of both the business owner and of the consumer comes naturally to her and it shows.
HOW YOU CAN KEEP UP WITH GG:
There are multiple platforms in which you can access GG content, each differing in its area of focus, and all are updated daily: the digital magazine publishes bi-monthly featuring articles with heavier, more thought provoking and lengthy content while the website spotlights all elements of lifestyle and the GG social media channels (Instagram, Facebook, Pinterest) each have specific interest categories that cater to their varying audience demographic. The social media platforms spotlight GG’s daily whereabouts, streaming LIVE content and footage that she posts wherever she goes.
HOW IS GG DIFFERENT FROM OTHER MAGAZINES, locally and lifestyle oriented?
What separates GG from other publications is that its founder and editor is the face of the brand, an unintentional outcome that resulted from starting GG as a one man band with no financial backing to provide funding that would allow her to hire models, etc. This worked in McKittrick’s benefit as it instantly made her an influencer and public figure whom various brands have since hired her for partnership including Valentino, Saks Fifth Avenue, Chanel, Ralph Lauren and many more. For this reason, McKittrick has opened up her personal Instagram (in addition to her business account) to provide an authentic and transparent peek into her day-to-day.
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