Ashley McCormick of ASHA, the gorgeous and innovative jewelry company that you’ve most likely already heard of, is our latest inspiration and role model, and here’s why. Originally as a student at Georgetown, Ashley was interested in the fashion and jewelry industry and had a keen eye for creative design. She soon put together her first line, which she describes as “bold and sophisticated”, and she “used the finest materials, all while maintaining an accessible price point”. However, it was not until she traveled to Paris for her study abroad semester that she met with Chanel Fine Jewelry and finally put her dreams into a reality. Many years of success and beauty later, and as Ashley became an entrepreneur, ASHA opened its first retail space in none other than Greenwich, CT, as both a store for her amazing products as well as a “showroom for buyers and design atelerie”. Since then, she has sold her amazing and unique products in over 80 boutiques such as Bergdorf Goodman and Saks Fifth Avenue, to name a few, and maintains her original location in Greenwich as ASHA’s corporate headquarters and showroom.
ASHA’s style is self-described as “inspired by art, architecture and world travel”. Moreover, “Ashley herself embodies the ethos of the brand as a sophisticated globetrotter, distinguished by her fluency in five languages, art history and the world of fashion. Her aesthetic is classic, modern and bold and can be worn from red carpet to the beach and everywhere in between”. The categories on her site include “Zanzibar Collection”, “Charleston Edit”, “Zodiac”, “Wanderlust”, and “Fine Jewelry & Bespoke”, not to mention the more general earrings, necklaces, bracelets, rings, capsules, and handbags sections. Specifically in her Fine and Bespoke jewelry line, clients are able to design their own rings and charms “featuring icons that are special to them”. All of her items are fresh and bold in color and motif, and she offers totes and leather goods as well as the aforementioned variety of items.
Her latest endeavor, LITTLE ASHA, is targeted at young girls as their entry into the fashion world and the ASHA collection itself. As she states, “The whimsical yet classic design motifs will remain relevant and stylish as they grow into adulthood”. And we couldn’t agree more. She’s thought of everything when it comes to introducing her lovely and one-of-a-kind jewelry to the world, and she’s sure to make a few new mini fashionistas out of it.
Every piece from her various collections is classically beautiful and designed with the thought of everyday use and easy integration into any style and wardrobe. However, each piece is unique and interesting, surely not something to have been seen before, but certainly nothing you could ever pass up. There is strength present in every piece that is sure to carry over into the confidence of each wearer, and this is precisely why we love ASHA and Ashley! So clear up some space in your jewelry chest and make room for some new favorites. You can thank us later!
*photo cred to asha.com